6 Ways To Grow Your Email List
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Looking for ways to build your email list? If so, you are in the right place. Woo hoo!
Recently, I have skyrocketed my email list sign ups from implementing a few new strategies online and I am excited to share what worked for me to increase my list. But before we jump in, why would someone want to develop an email list?
Having an email list is a must if you want to build a connection with your readers! A lot of time, readers might not see your social media posts but with an email, you will get to send your content directly to your reader’s inbox! Also, if you are looking to sell any product such as E-books or E-courses then having an email list should definitely be one of your top priorities. Email lists are much more personal and build trust within your niche. Your readers become your tribe through consistent marketing and are more willing to buy your new Ebook or E-course rather than someone who doesn’t know who you are. So with that mind, let’s dive into 6 strategies that can help you increase your subscribers this month!
1. Select A Powerful Email Provider
Before anything else, you have to make sure you are signed up with an reliable email marketing provider. Your email marketing tool will be the place where you send emails, create opt-in forms, and store your subscribers emails. So, it’s very important to pick a marketing provider that will best fit your needs. The top three I suggest are:
By far, Convert Kit seems to be a lot of bloggers favorite right now! Their platform is really easy to use and they have a great tagging and automation system. They can be a little costly but, from I hear, it’s totally worth it. Oh, and you can try it out for FREE for 30 days to test it out.
2. Create a High Converting Website
BOOM! Make sure to have your website ready to go with opt-ins easily seen throughout your site. Putting a POWERFUL opt-in right when people come to your site helps a TON with getting more email subscribers.
What better way to do that then by having an opt-in in your header such as the one I just put up on artsandbudgets.com which has skyrocketed my email sign ups! Woo hoo!!
You would call this one “Above the Fold” which means anything the users sees before scrolling down on your website. As soon as I changed my header opt-in, my email subscriber sign ups skyrocketed! On the first day of changing the header, I got 90 email sign ups in one day-- Whattttttt! Yup! I did! I did.
Additional places to include opt-ins are navigation menu, side bar, at the end of blog posts, in the middle of blog post and pop up boxes. Two tools that make it very easy to develop opt-ins for your website are Leadpages and OptinMonster.
3. Offer Content Upgrades
With the new opt-in features around your site, you will need AMAZING incentives to give to people when they sign up for your email list. Some ideas are: guides, worksheets, printables, video tutorials, e-course, free email course, e-book, spreadsheets, etc. Basically, when someone signs up via your opt-in box they will be sent your freebie.
You can also repurpose a bundle of your blog posts by adding a freebie directly created for that blog post (also known as a content upgrade). For example, in this blog post about Instagram, I offered a Instagram bio guide in the middle of the post. This gives readers the option to sign up for my email list by clicking the green prompt box. You see, The freebie was directly related to that blog post.
I normally create a specific freebie related to each blog posts and so far it has been working GREAT with increasing my sign-ups.
4. Use Social Media
Heck yea! Social media is very powerful for promoting your email list. Make sure to promote your email list on your social media outlets as much as possible. For example, on my Instagram page I have set up a call to action using linktr.ee at the end of my bio. It links back to my site where new readers can sign up for my email list and receive access to my Creative resource library filled with a ton of resources to help creatives grow their blog + Biz!
You can offer your freebies all throughout your social media platforms in your headers, bios, in posts, etc.
5. Host a Webinar
This is a HUGE ONE! Have you done a webinar before? I am actually gearing up to do my first webinar and I am pretty excited about it. Some call them webinars, others “masterclasses” or “workshops”, but they are all basically an hour or so long video class where you teach your readers something within your niche! This is one of the fastest ways to grow your email list because webinars provide a ton of value.
When you create a webinar, registrants are required to sign up with their name and email to receive confirmation reminders.
It’s worth mentioning that you don’t have to do a webinar to just pitch something that you are selling, but you can also do a webinar that just teaches your readers something valuable.
When you have a new webinar coming up make sure to promote it like crazy on your social media platforms to keep your audience up to date and engaged.You can literally promote your upcoming webinar EVERYWHERE online.
Also, you don’t have to spend a ton of money hosting a webinar because you can actually do them for FREE DOT COM! You just need a computer with a build in camera, microphone and internet connection as far as equipment goes. If you are looking to purchase a great microphone I just got the Blue Yeti and it is AWESOME-SAUCE!!!!! You can also host your webinar for free as well. You can use Youtube Live which use to be Google Hangouts and embed the Youtube live video onto your page on your website (where you will send the people to watch your webinar). Then create a registration page on your site and use your email marketing provider for the opt-in & registration form.
If are you looking for paid options checkout Leadpages which is an awesome place to host your webinars. Here is a rockstar tutorial on how to do it: Leadpage Tutorial
6. Do a Giveaway
Another great way to increase your email list is by doing a giveaway. The awesome thing about giveaways is that you can team up with other bloggers and biz owners to increase the sign ups. You can give away products such as e-book, e-courses, giftcards and more. When the users sign up, they will also be signing up for your newsletter as well.
Earlier this year, I saw an awesome giveaway for Moms with Elna from TwinsMommy. Her and a ton of other mommy bloggers teamed up to do a HUGE giveaway of Epic Courses!
How cool is that!? After the giveaways she shared a post about how her email list increased a ton from it! #Score!
So, there you have it! 6 ways to increase your email list starting TODAY! :)
What ways are you increasing your email sign ups? Tell us in the comments below!