7 Marketing Mistakes to Stop Making Today
Marketing is intimidating, and marketing as a Christian can feel kinda gross. After all, aren’t we supposed to be humble?
So how do we move forward in humility but also confidence to fulfill the business dream God has placed on our hearts? It should probably start by looking to see if you’re making these common mistakes and correcting them.
We asked 7 of our contributing experts to share the biggest marketing mistakes they see Christian female entrepreneurs making online. Below are their answers...
"There are two big marketing mistakes I see people make. The first is not wanting to stand out by owning their unique style and gifts. This keeps them in a place of trying to catch up and be like everyone else, which can hurt their brand and their long-term success (not to mention contributing to the feeling of always being behind someone else). Second, I see them not asking for the sale. We're super comfortable giving value and serving, but asking someone to invest in us is scary. So we don't. But I think it's important to remember that whether it's selling or evangelism, we can follow the example of Christ and ask people to take the next step -- especially when it can change their lives."
"The biggest online marketing mistake I see is lack of clarity. A lot of women spend time on their website, their social designs, etc. but they haven't spent enough time getting clarity around their business model. It's important to know who you serve and how you serve them (the more specific you can be the better). When you have clarity around what you do you will have a clearer message and therefore know exactly how to communicate with your audience. So before you worry about having a pretty website or creative social media posts get clarity around your 'who' and your 'what'."
"I see Christian female entrepreneurs use words in their marketing that are confusing, industry related, or more about themselves instead of about the clients. Keep it clear and compelling!"
"The biggest marketing mistake I've seen, and I've been guilty of it as well, is not asking for the sale. We get these amazing business ideas and spend so much time and energy putting products together but then we think God is going to drop clients out of the sky! No, we have to put some skin in as well. Ask your community to book a discovery call with you or let your list know you have openings on your calendar for new clients. You have NOT because you ASK not."
"Not deciding who their target market is going to be. I know many feel they will limit themselves if they hone in or niche down too far to select their ICA (ideal client avatar). What I have come to realize is that the more specific you are the more you are able to amplify your message. I have been told by 'experts' to hide my faith until my clients get to know, like and trust me. I totally disagree. I know who I want to serve, I know what they need I have, and I know there are many out there just waiting for me to connect with them. My advice would be to choose your ONE person and direct all your marketing at them as if they were your best friend."
"Not marketing at all! This is a whole other story in and of itself but in order to make marketing mistakes, we must actually be marketing! I see a number of Christian women who are afraid of charging for their services, massively undercharge or simply don't share that they have paid services at all! Our warped view of selling has led us to believe it's in some way manipulative or greedy, when actually, it's providing a service or a product for someone who needs it. People pay for things every single day. What's to say they won't pay for your work? And how will you know unless you tell people it's there? The worst you'll get is 'no'!"
"One of the biggest marketing mistakes I see Christian female entrepreneurs making online is not appropriately pricing themselves and charging their worth. I think we get so caught up in serving that we forget that there was one promise made by God a long long time ago back in Genesis that still covers us now, and we feel like everything we do should be in the name of "service" and not taking care of our families. And here's the deal: that couldn't be the furthest thing of the truth.
I think the major issue that we have with money as Christians is we look at scriptures that talk about the sin of worshiping money, and we misuse the reference of Jesus and his disciples not having anything and we feel like we have to be poor broke and hungry to do the work of the Lord and that's just not the case.
We have to look at the first account of wealth that we see in scripture and that's the covenant that God made with Abraham. God's promise to Abraham applies to you today.
When the promise was made to Abram, (later renamed Abraham), you see that it was made in short because of his OBEDIENCE and HEART for God, which is key when we're thinking about money and wealth. (Genesis 12:2-3)
In short, God promised Abraham that he would be ruler of many nations. He did this because Abraham had a PURE HEART, which tells me that God is not concerned with us having riches. As a matter of fact, based on his promise to Abraham, we were already pre-destined for it, but what he DOES have a problem with is when we worship money, hoard it and don't help HIS people when they are in need. God is concerned with OUR HEART and OUR OBEDIENCE to His word.
Now God shows up in these conversations a lot with Abraham reinforcing his promises and using very strong and clear words like "Forever" and "Last Days" which tells me since you and I are still here, Forever hadn't come yet, we aren't in the last days, so clearly that applies to you and I today, right now!!!
So don't be afraid of money. Don't think that having money and wealth is a sin, instead focus on YOUR HEART. Keeping it PURE and being a blessing to God's people. God is concerned with your heart not what you have, and if your heart is pure you'll continue to be blessed.
Strive to live an upright life that is faultless and you'll see the fruits of your labor. Don't succumb to greed and selfishness and watch God continue to bless you.
You can not pour out of an empty cup and it takes revenue to make things happen in this world and if you aren't charging what you're worth because you are afraid that having money is a sin, allow me to release you from that thought process and walk in God's promises that he made a long long time ago.
God is not a man that should lie, so if you believe that his word is truth that never changes then believe that God DESIRES for you to have the desires of your heart, so charge appropriately.
I can talk about this forever, but for now I'll leave you with a few scriptural references for you to study on your own... Genesis 12:2-3, Genesis 12:7, Genesis 13:2, 14-17, Genesis 15:4-6, 18, Genesis 17:1-8, 15-16, Genesis 18:17-18, Genesis 21:1-3, Genesis 22:16-18, Genesis 49:1, Matthew 19:28, Luke 22:30, Acts 4:10-12 , Galatians 3:16, Revelation 21:12"