The #1 Thing You Need Before a Website
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This article was written by Copywriter & Business Mentor, Ardelia Lee of Feather Wild Life:
You’ve just gotten this amazing idea that you just know is going to change your life and the lives of everyone who comes into contact with you. You’re going to start an online business. You know that the Lord has led you here and, looking back, you can see that He’s been shaping you for this moment.
You’re beyond excited about it. In fact, you’re so excited that you’re pretty much a flurry of Googling and list-making. You’re getting your ducks in a row like any sensible person who’s ready to dive into the online business world.
And the number one thing on your to-do list is to get a website up and running. Because you’re an online business, after all, so obviously you need to be...you know...online.
However, a website isn’t as important as you think it is. Yes, it is important, and I believe it’s essential for businesses, but before you spend the time and money on creating a website, there’s something else you should invest in first.
What is that, you ask? A sales funnel.
Why Build a Sales Funnel Before a Website?
A sales funnel has several benefits over a website, and these benefits could majorly change how quickly your business gets off the ground.
Potential to Book Clients
The first benefit a sales funnel has over a website is that it enables you to book clients before you even have a website up. If you didn’t know this before, you’ll know now: A website isn’t necessary to book clients.
When people opt into your sales funnel (usually in exchange for an opt-in or free resource), they’re giving you permission to stay in touch with them.
Instead of just sending people to your website and hoping that they decide to contact you, you’re contacting them and keeping them updated on your products and services. It’s this connection and ability to stay front of mind with your audience that gives you the potential to book clients before you have a website.
Connect on a Deeper Level
Sales funnels are actually pretty misunderstood in the marketing world. Most entrepreneurs see them only as a way to sell products and services. And while sales funnels are definitely great for selling, they’re also great for connecting.
With a sales funnel, you’re able to talk to your audience anywhere from 5 to 7 times, depending on how many emails you have in your funnel. On your website, you’re just talking to them as many times as they choose to visit. So if they check out your sales page once, then you talked to them only one time.
People like to take things slow when it comes to investing a lot of money, so it’s going to take more interaction to make them comfortable with you. Sales funnels give you that heightened interaction.
It keeps you in continuous contact with your potential clients, so they’re able to get to know you better and see how you can help them with their problems. That builds deeper connections than a website ever could.
Easier to Create
A sales funnel is easier to create than a website, so it’s less daunting and enables you to dive right in. With a website, you have to worry about website hosting, design, graphics, fonts, colors, etc. It’s enough to make you want to curl up in a ball and stay there.
With a sales funnel, all you need to do is write out 5-7 emails that take your potential client from their problem to their solution (a.k.a. Your product or service). Think of your sales funnel as a story that moves your client from Point A to Point B. It’s really that easy.
And when it comes to putting your sales funnel together, an email provider like ConvertKit (which RE uses), MailChimp, or ActiveCampaign makes that a breeze. You can even create a landing page using these services, so you don’t have to deal with the headache of hosting, domain names, or website design.
Build Your Audience
The final reason why a sales funnel should really come before a website is that it’s easier to build your audience with a funnel. We live in a distracted world. I’m willing to bet that your phone has buzzed, lit up, or beeped at least twice since you’ve been reading this. Mine has lit up twice since I’ve been writing.
When you use a sales funnel instead of a website, you’re able to retain your audience, instead of losing them to distraction or lack of interest. For example, when people visit your website, they have to read all your copy and make sure you’re a good fit.
That’s overwhelming, and no one really has time for that. So they’ll promise themselves that they’ll schedule time to look at your website. But they inevitably forget, or they forget what your URL is. That’s a lost potential client, right there.
With a sales funnel, you’re able to build your audience more easily because you have their information. Sure, they can unsubscribe from your email list, but until they do, you can send them a weekly email to stay in touch and, like point #2, deepen your connection.
Sales Funnels to the Rescue
Sales funnels really are an amazing tool that you can use regardless of where your business is - whether it’s just starting out or well-established. They’re invaluable when it comes to maintaining close connections to your audience and growing your business.
Unfortunately, many entrepreneurs shy away from sales funnels because they’re not sure where to start or how to write one. If you’re struggling to wrap your head around creating a sales funnel, I’d love to invite you to join my free Build Your Profitable Funnel Challenge.
This 5-day email challenge will walk you through how to create your own funnel in a step-by-step fashion. I’ve even included funnel templates so you can structure your emails easily.
It’s time to see the beauty of a sales funnel from every angle - from connection to sales to business growth.
Ardelia Lee is a copywriter and business mentor who helps women entrepreneurs discover their human design and create a life and business that’s aligned with their unique design. When she’s not geeking out over human design or copywriting, you can find her journaling, reading, or hanging out with her husband and two mischievous daughters. She'd love to invite you to learn more about her and her services at www.featherwildlife.com.