Defining Your Core Values in Life + Business
Have you ever felt lost in a sea of competitors? Does the thought of making a million CEO decisions stress you out? Are you wondering how you could create work/life balance, and create a personal brand that’s true to who God created you to be?
When I started my business, I had a clear mission in mind -- to equip Christian women with the skills and tools they need to lead their companies well.
I was on fire to pursue my calling, and loved every minute of it. I created new resources and offerings, connected with like-minded ladies, and impacted people along the way. It wasn’t until my family moved and I expanded my practice online that I started to compare myself to other coaches, get overwhelmed with decision fatigue, and began to doubt what I had to offer.
This led to a business I no longer loved.
So what happened? In the hustle, I lost sight of honoring my core values. Core values are the things that are unique, important, and true to you. Core values are the way God specifically designed you. Core values are characteristics of your beliefs and the motivations for your actions.
The good news is when you identify your core values, you can align your actions to what’s most important to you, resulting in a fulfilled life and business.
Here are a few simple and powerful questions to help you pinpoint your core values:
What do you love most about your work? Why?
Your answer indicates your underlying drive, motivations, and purpose for why you do what you do. If you get regular, positive feedback from your work, it can also be your zone of genius.
For example, I love coaching women so they don’t feel alone in their entrepreneurial journey. Community is a big core value of mine. When I realized I didn’t have it in the online space, I joined a Mastermind so I had the support of a coach and the camaraderie of business besties.
What frustrates you about your industry?
This question isn’t meant for you to go on a rant, but for you to understand that frustration is tied to your anti-values. When you lean into what makes you mad, sad, or upset, you’ll realize that YOU can the one to create the change you wish to see.
The messages of one-size-fits-all programs like “6 steps to 6 Figures!” were started to wear on me. Once I realized that empowerment is a core value, I gave myself (and my clients) the permission to pave their own path to success by choosing best practices that fit their life and business.
As you pursue God’s best for your business, who are you becoming?
This question gets to the heart of the person you ultimately want to be. When you step into the best version of yourself, are you becoming more generous? Creative? Responsible? Impactful?
What kind of person do you want to be known for? Once you imagine who she is, ask yourself: what specific actions does she take on a consistent basis? This can help you be intentional about incorporating your core values in your life and business.
If you’re feeling a little bit “off” in your business, chances are your actions aren’t aligned with your core values. Take a moment to identify what those values are, and how you can incorporate them into your life and business.