How To Leverage Collaborations For Maximum Online Exposure
Are you struggling to be seen, known, and heard in the online space?
You know you have a message and gifts to share with the world, but maybe you feel invisible.
Can you relate?
Don't worry, I have been in your shoes before, and I have found the secret to generating massive online exposure so that you can create more freedom, income, influence, and impact.
What's the secret?
They have been a catalyst for the growth of my business. In fact, collaborations are my favorite way to increase my exposure, grow my online audience, and generate more leads and sales.
Without further ado, let’s dive right in!
1. What are the benefits of collaborations?
There are several benefits to collaborating with others in your industry. In fact, I wrote an entire blog post on it recently called '30 Reasons Why You Should Collaborate in Your Business'.
Yes, I am that passionate about collaborations that I wrote an entire blog post on it. Now, I won't share all of them with you today, but here are five of my favorite benefits to collaborations:
Positions yourself as an authority figure, leader, and an expert in the industry.
Increases brand awareness.
Showcases and leverages your zone of genius.
Increases your online community, list, and following.
Increases your sales, profits, and impact.
As you can see, they can be a powerhouse for your business; especially if you're struggling to stand out and want to be known as an influencer in your industry. Collaborations truly can maximize your online exposure and help you go from invisible to impactful or 0-60 when utilizing the right types of collaborations for your business.
2. What types of collaborations are there?
There are various types of collaborative opportunities for you, but these three are my favorite ways to collaborate with others in the industry:
Podcast or Video Interviews
Guest Expert Teaching
Like previously mentioned, there are more opportunities such as online summits, freebie or lead magnet exchange, being a bonus expert for a program and more.
I encourage you to think outside the box when it comes to collaborations because I guarantee there are opportunities all around you that you may be missing.
3. Where do you find collaborations?
In full transparency, aside from asking others to collaborate with me on a special project, I have never had to pitch to someone else for a collaboration opportunity that I wanted to be part of.
What does that mean?
That means I have the secret sauce for positioning myself as an authority figure, leader, and an expert in the industry where other's reach out to me weekly and pitch their gigs because they see me as an influencer.
Pretty cool, right?
Stay tuned as you’ll learn how to pitch to influencers later in this article as this is something I support my clients with on a regular basis.
Since there are several ways to search for collaborative opportunities, I'm sharing with you some of the easiest and quickest ways to find them. Let's dive in!
- Search or ask online in Facebook or LinkedIn groups for collaboration opportunities.
- Search on LinkedIn for Podcast opportunities by searching for "Podcast Hosts".
- Search on Google for guest writing opportunities by searching for "keyword + "write for us" in the search bar. Example: sales funnels "write for us".
- Ask your peers, clients, or look locally for collaboration opportunities.
- Join a networking group to build relationships and seek opportunities there.
We have talked about the benefits of collaborations. You have learned my favorite ways to collaborate, and how to find collaborations to increase your online exposure; let's talk about what you should consider before committing to a collaboration opportunity so that it's a success and is in alignment with the vision that you see for your business.
- Evaluate the credibility of the person by reviewing testimonials on their website, reviews on social media, and asking colleagues or past clients of theirs for information on their character, if you don't know the host on a personal level.
- Evaluate the size of their following as you want to leverage collaborations with a larger audience so that you can increase your exposure exponentially.
- Determine if the collaboration host has a similar audience as you or serves an audience with a complementary product/service.
- Determine if the collaboration opportunity makes sense for your business, feels like a good fit, you have the time, and how it can benefit your business overall.
- Decide what the short-term and long-term goals would be for this collaboration to determine how it'll positively impact your business for massive online exposure.
As you can see, there are a few things you want to consider before you jump on board with a collaboration. Trust me, they take time and if they're not an ideal fit it may not be worth your precious time to get involved. Not all collaborations are created equal, and it’s ok to turn them down when they’re not in alignment with your vision or if you simply don’t have the time to commit to it.
4. How do you pitch to influencers?
Before we take a look at the key components needed to pitch to influencers, let's talk about the different categories of collaboration opportunities. They are informal and formal.
Informal opportunities are from your inner circle, people you know, past collaboration partners, friends, colleagues, clients, etc.
Formal opportunities are with big-name influencers, businesses, or brands in your industry.
By knowing if you're looking for informal or formal opportunities you'll be able to prepare to pitch the host in the most appropriate way.
Here are some exclusive tips for pitching to others for a collaboration opportunity:
- Align the tone of your pitch with that of the collaboration host but add in some of your personality where it’s appropriate.
- Tailor your pitch to the host's audience.
- Read the contributor guidelines or rules and follow them.
- Start with new or low entry publications, like micro-influencers, so that you can have samples to show the more significant influencers in your industry.
- Be sure to include an "as seen in" section on your website for free/paid collaborations.
Alright, let’s discuss what items are needed for when pitching to an influencer, and this is after you have done some recon and evaluated why you're a good fit to partner with them.
- Include their name.
- Explain how you know them or where you follow them online.
- Pay them a compliment on a specific piece of work they have done.
- Provide your name, title, and one-liner cocktail pitch.
- Provide your topic of choice to pitch with 3-5 ideas to accompany the topic.
- Provide details on the length of time and experience you have regarding the pitched topic.
- Provide a sample of your work (if applicable) and links.
- Reference places you were featured before (if applicable) and links.
- Thank the person for their time and consideration.
- Provide your contact details for further communication.
And there you have it! That’s all you really need to pitch to an influencer.
Phew! That's a lot of information I just threw at you, but I know that you'll be able to work through each piece to connect with influencers to expand your reach and maximize your exposure.
I cannot wait to see how this catapults your business!