How To Monetize Pinterest
As a blogger and Pinterest influencer, people often ask me with a surprised look on their face, "Do you get paid to pin?" I reply, "Yes, and it's the best job in the world!" But as Pinterest has evolved over the years, you can no longer be given money from a company to pin their products from their site. You also can't use affiliate links to make commission on sales. In fact, if you go about making money on your Pinterest account that way you're violating Pinterest's Terms of Service Policy. Yikes!
Here are three ways I monetize my account that are well within Pinterest's terms:
1. Create & Share Original Content
Recently, I partnered with Coca-Cola to create original imagery that featured their products. This imagery was shared in a series of blog posts on AVESTYLES.com featuring recipes and style inspiration, and it was also shared on my Pinterest account linking back to Coca-Cola's website. This is acceptable to Pinterest because the content was completely generated by me and has my signature touch to it. It's an organic, non-invasive way of promoting a brand because you're most likely staying true to the aesthetic that is represented on your Pinterest account.
2. Sponsored Board
It is acceptable to Pinterest for a brand to pay me a sum of money to create a *new* board on my account that states the brand's name in the title and declares it is sponsored in the description of the board. The board can also host a sum of sponsored pins from the company's website. I am currently working with Shane Co. on a sponsored board that features items I'm crushing on, which also includes 10 products from their site. This is within the terms because you are declaring the campaign to your followers, which they can easily opt out of.
Note: It's important that these boards be brand new ones and not repurposed boards. You cannot take your board with the biggest following and change the name and subject of that board to accommodate your sponsor. That is viewed as misleading to your followers that initially followed the board for "x" and is now receiving "y."
3. Curating For A Brand
I also curate boards and accounts for brands on Pinterest. This would be similar to someone doing an Instagram takeover or guest posting on a blog. Sometimes a company will share an existing board with me and I will curate content for that board for a month. I also have been paid to take over an entire Pinterest account and curate on behalf of a brand as long as I stay within their brand guidelines and style. Not too long ago I did this very thing for Glamour and Woolite where I curated a board on their account all about washable style.
If you’re interested in learning more about Pinterest from Alex, we encourage you to check out her Pinterest courses. They are SUPER affordable - and hey, who wouldn’t want to learn Pinterest from someone with almost a MILLION followers?!