The Difference Between A Website, Opt-In Page, and Sales Page
Have you ever been confused with all of the talk about opt-in pages, landing pages, websites, lead pages, squeeze pages, sales pages and just don’t know what the differences are between them and which ones you actually need?
Today you are going to LOVE me, because I am going to clear all of that up and let you know the 3 essential things you need to have to build up your successful online entrepreneurial brand. Each of these 3 things are vitally important when building your business and once you know and apply this information, it is sure to skyrocket your success and help you attract even more of your dream clients. WHY? Because this is the stuff that works!
So, what are the 3 web essentials?
As an online entrepreneur, you should have:
- a website
- an opt-in page (or several)
- a sales page (or few)
When it comes to your online presence, outside of your main social media channels, you don’t need anything besides these 3 things.
You may be thinking, “Okay, that’s great! But what exactly are these three things and the differences between them?”
…. let’s dive in, shall we?
What is my website?
I’m going to start off by talking about your website, because your website is the foundational place where you build out your online brand. This is your core. It is where your message lives and breathes. Everything is built from your foundational website. When working with my private design and coaching clients, I design and build their 6 vital pages to start with that every entrepreneur and coach MUST HAVE as part of their website. What are these 6 pages? Your Home Page, your About Page, your Work with Me Page, your Contact Page, your Discovery Call Page, and your all-important Blog Page. Your website contains all 6 of these primary pages and most of these pages appear as links/buttons/tabs at the top of your website (also known as your website’s navigation or menu area). These pages are crafted for your dream clients to find your content, soak in your message and get to know all about you and what you can do to help them.
Just like I tell my clients—your website is essentially your “online hub”. It is the place that everything else branches out from. Once you have your website in place, you can add sales pages, hidden opt-in pages, and even membership areas to house your online course or group programs. You can get discovery call applications from your website and bring in new people onto your list through your blog articles that you post. (Yes, you get relevant website traffic by simply showing up as you and providing valuable content for others to learn from!)
Your website’s main mission is to communicate your message, share valuable content for free, bring traffic to your site, get people on your list, and attract clients!
What is my sales page?
Your sales page is a one-page webpage that goes excruciatingly in-depth about your program or package and the results that your visitors will get by becoming clients and buying the offering you are selling. You should have one sales page per each and every package, program, product, or offering that you have for sale for people to purchase. This page must speak to your dream client’s biggest struggle pain point, connect with your dream client by understanding the pain they are experiencing, then take your dream client on a journey of what it would be like to have it all go away, and how working with you is the bridge that they are looking for to get them where they want to go, so that they can experience success in whatever area that you help them with specifically with your program. Your sales page typically do not have any menu navigation at the top (no home, about, contact, etc…), and they always have one direct call-to-action (or more) that instructs the person on your page where they should click in order to buy your spectacular offering that will help get them to a better place in their life or business.
Your sales page’s mission is to connect, provide the exact solution your dream client is looking for, and SELL.
What is my opt-in page?
Your opt-in page could be called many different things (squeeze page, landing page, lead page, etc.) but they all essentially mean the same thing. This is a one page webpage, similar to the sales page in that regard, however this page is MUCH simpler and very direct and to the point immediately upon landing on the page.
If you’ve never examined one before (although as an entrepreneur, you have probably seen plenty), the only thing that is on this page is a catchy headline, simple and compelling copy, a picture of the freebie you’re giving away, and an opt-in form with a strong call-to-action button that is connected with your email provider to capture names and email addresses. All information should appear above-the-fold (the area that someone sees before they begin scrolling down your page). You want to make sure that this page is very clear and only talks about the free gift that the person on the page will receive. You don’t want ANY distractions on this page, which means no navigation menu (NO: home, about, contact, etc).
Your opt-in page’s mission is to entice your dream client into making them feel super comfy with giving away their email address and giving you access to their inbox in exchange for your free gift lead magnet!
That is it! Now you should have a very good grasp of the 3 essential things that you need as an entrepreneur for your online presence that will help take your brand and business to the next level. Building your online brand is of course a process, so feel free to start with your website or your opt-in page depending on where you are at, and then grow from there. Because, in order to be set up in the most strategic and effective way, you will want all 3 of these things working together to serve you and to attract the people you desire to help. Without all three, your online brand will simply not be as healthy as it could be. As an entrepreneur, settling with just having your website (while a great and very important thing to have) can be compared to a tree without its branches. Without branches and leaves, the tree just can’t thrive like it is meant to. Your opt-in pages and sales pages are the branches your website needs so that you and your message can thrive like it is meant to!